In a drive to raise awareness of the responsible use of plastic, we are supporting a client team as they take on a 3,000-mile row across the Atlantic. Team Peninsula are taking part in the world’s toughest row, the Talisker Whisky Atlantic Challenge. Backed by 5x Olympic Gold Medallist and former Gleeds Ambassador, Sir Steve Redgrave, the team of 3 are raising vital funds for ocean conservation, rowing from La Gomera in Spain to Antigua, in a trip that is expected to take around 42 days.

A staggering 8 million tonnes of plastic enters the oceans each year. If waste management practices don't improve, scientists predict this amount could increase tenfold by 2025. Team Peninsula's efforts to raise awareness of the responsible use of plastic reflect our aims to examine and reduce our impact on the environment; work which is currently being addressed by the ESG Steering Group and Consultation Group.

About the team

Team Peninsula are Sam from Peninsula Real Estate in the UAE, and Will, and Toby in the United Kingdom. Sam and Will are ultra-endurance athletes and Toby is an Army veteran. Combining their quest for adventure with a desire to rescue the oceans from plastic pollution, Team Peninsula have set to challenge their mental and physical strength while supporting this critical cause.

About the charities/non-profits 

Plastic Oceans UK have been the experts on plastic pollution for a decade, starting with the award-winning documentary “A Plastic Ocean”; named by Sir David Attenborough as “one of the most important films of our time”.

Azraq is the Arabic word for “Blue”. Its mission is to end the destruction of habitat and wildlife in the world’s oceans in order to protect ecosystems and species. 

If you wish to contribute to Team Peninsula's efforts click here.

Michelle Regent CSR

Michelle Regent
Global Head of CSR